Neste EasyX

Brand development of Neste EasyX

Together with the Bay Area Network, we developed the Neste EasyX brand platform and the products Easy Deli, and Easy Wash.

Besides the brand assets, we also developed spatial concepts and brand guidelines.

“The deepened research on this specific customer group helped us to
understand the sub-brand we were creating, aligned with Neste’s main brand.
Any EasyX services to be created had to add value that reinforced customer loyalty.
Common denominators for all EasyX services were created and all brand touchpoints were thought:
Tangible touchpoints like materials and shapes, the intangible touchpoints like colour, light,
mood and feel, and service and digital touchpoints.”

– Juhani,