Everyday commuter convenience.
Brand development of Neste Easy X in collaboration with Bay Area
"The deepened research on this specific customer group helped us to
understand the sub-brand we were creating, aligned with Neste's main brand.
Any EasyX services that were to be created had to add value that reinforced customer loyalty.
Common denominators for all EasyX services were created and all brand touchpoints were thought:
Tangible touchpoints like materials and shapes, the intangible touchpoints like colour, light,
mood and feel, as well as service and digital touchpoints."
- Juhani, Bayarea.fi
The project is in continuous development through 2020.
Read more at bayarea.fi